Kodansha awarded Demon Slayer: Kimetsu no Yaiba's manga creator Koyoharu Gotouge the second Noma Publishing Culture Award. The award winners were announced through the official website of Kodansha on 2nd October. The award honours those who have made excellent contributions to publishing, particularly to "reinventing publishing." Gotouge won the award due to the circulation of the Demon Slayer: Kimetsu no Yaiba manga topping 100 million copies, and strong sales of the franchise's anime, games, novels, spinoff manga, and merchandise which have boosted the entire publishing industry from 2019 well into 2020.
Also, Nintendo's Animal Crossing: New Horizons game which released earlier this year was also given the award. The game has set records by selling over 22.4 million units worldwide.
Kodansha also awarded novelist Jun Ikeido due to his bestselling Hanzawa Naoki, Downtown Rocket, and No Side Gamebooks.
Kodansha's inaugural Noma Publishing Culture Award ceremony in 2019 awarded anime film director Makoto Shinkai (Your Name, Weathering With You), manga publishers Ribon and Nakayoshi, acclaimed novelist Keigo Higashino, and magazine models Mai Shiraishi and Erika Ikuta (members of the idol group Nogizaka46).
Shueisha revealed last November that the Demon Slayer: Kimitsu no Yaiba was the company's second highest-selling manga in 2019, behind only Eiichiro Oda's One Piece manga. It is also the eight manga title from Shueisha's Weekly Shonen Jump magazine to reach 100 million copies in circulation.
The manga debuted in Shueisha's Weekly Shonen Jump magazine in February 2016, and ended its run on May 18, 2020, with 205-chapters. The book franchise also includes several novels.
The TV anime adaptation of the manga aired from April 6, 2019, to September 28, 2019, with 26-episodes. It covered the first 52 chapters of the manga.
The Demon Slayer – Kimetsu no Yaiba – The Movie: Mugen Train anime film opened on October 16, 2020. It is a direct sequel to the 2019 anime series and is directed by Haruo Sotozaki, produced by Ufotable.
The film, in only its 17th day (November 1, 2020) box office run, has ranked at #10 among all movies that ever opened in Japan (including foreign films), moving James Cameron's Avatar to #11 with its 15.6 billion yen (US$148.9 million) gross.